Copywriting

Request Date: July 15, 2024

Deadline: August 1, 2024

Project Title: "Your Rights Matter: Free Legal Advice Day" Marketing Materials

Project Overview: Citizens Advice Plymouth is organizing a community event called "Your Rights Matter: Free Legal Advice Day." The goal is to provide free legal advice and support to residents on various issues, such as housing, employment, and benefits. We need compelling and informative copy for our marketing materials to promote the event across multiple channels, including flyers, social media, email newsletters, and our website.

Copy Requirements:

1. Flyer Copy:

   • Headline: "Your Rights Matter: Free Legal Advice Day"
   • Event Details: "Join us on Saturday, August 10, 2024, from 10:00 AM to 4:00 PM at The Guildhall, Plymouth, PL1 2AA."
   • Event Highlights:
     • "Receive free legal advice on housing, employment, and benefits."
     • "Attend workshops on understanding your rights."
     • "Get one-on-one consultations with legal experts."
   • Call to Action: "No appointment necessary! Come and get the support you need."
   • Contact Information:
     • "For more information, call us at 01752 123456 or email info@caplymouth.org.uk."
     • "Visit our website: www.caplymouth.org.uk"
   • Tagline: "Empowering Communities Through Free Legal Advice"

2. Social Media Posts:

   • Facebook Post:
     • "Mark your calendars! 🗓️ Citizens Advice Plymouth is hosting a FREE Legal Advice Day on August 10th. Get expert advice on housing, employment, and benefits. No appointment needed! 📍 The Guildhall, Plymouth. More info at www.caplymouth.org.uk #LegalAdvice #CommunitySupport #CAPlymouth"
   • Twitter Post:
     • "Need legal advice? Join us for FREE on Aug 10th at The Guildhall, Plymouth! 🏛️ Expert advice on housing, employment, & benefits. No appointment needed! #LegalAdvice #PlymouthEvents @CAPlymouth"
   • Instagram Post:
     • "Swipe for a chance to get free legal advice! 📜✨ Join Citizens Advice Plymouth on August 10th for our Free Legal Advice Day. Workshops, consultations, and more! 📍 The Guildhall, Plymouth. #LegalAdvice #CommunitySupport #CAPlymouth"

3. Email Newsletter:

   • Subject Line: "Free Legal Advice Day - Empowering Your Rights!"
   • Body:

     • "Dear [Recipient's Name],

       We are excited to invite you to Citizens Advice Plymouth's 'Your Rights Matter: Free Legal Advice Day' on Saturday, August 10, 2024, from 10:00 AM to 4:00 PM at The Guildhall, Plymouth, PL1 2AA.

       This event is designed to provide you with free legal advice on housing, employment, and benefits. Our expert advisors will be available for one-on-one consultations, and we will be hosting workshops to help you better understand your rights.

       No appointment is necessary—just come along and get the support you need. For more information, call us at 01752 123456 or visit our website at www.caplymouth.org.uk.

       Empowering Communities Through Free Legal Advice, The Citizens Advice Plymouth Team"

4. Website Copy:

   • Event Page:
     • "Your Rights Matter: Free Legal Advice Day"
     • "Join us on Saturday, August 10, 2024, from 10:00 AM to 4:00 PM at The Guildhall, Plymouth, for a day dedicated to empowering you with free legal advice. Our expert advisors will be on hand to provide guidance on housing, employment, and benefits. Participate in informative workshops and get personalized consultations. No appointment needed—everyone is welcome! For more details, contact us at 01752 123456 or email info@caplymouth.org.uk."

Approval Process:

• Initial draft to be submitted by July 22, 2024, for feedback.
• Final version to be submitted by August 1, 2024.

Contact Person:

• Name: Jane Smith
• Position: Community Outreach Coordinator
• Email: jane.smith@caplymouth.org.uk
• Phone: 01752 654321